Study Finds Happy Neuron Helped Brain Activity

The Des Moines Register published a nice summary article today by Dawn Sagario about brain health and how to maintain it. In addition to suggestions about learning new languages and physical exercise, the article also described the recently released results of the pilot study led by Dr. Bob Bender, a geriatrician in Des Moines. The study was funded by the Centers for Disease Control and Prevention. The "Brain Wellness" study included regular, consistent physical exercise, nutritution advice, meditation, and regular mental workouts with Happy Neuron games. The participants who complied with this program had positive results, including significantly more brain activity, as measured by pre-and post-PET scans and clinical examinations. Dr. Bender and his team are very enthusiastic about the potential for prevention, using these lifestyle choices and brain exercises like Happy Neuron.

The illustration above is by Mark Marturello/Register Illustration.

Brain Fitness Buzz

The last couple of weeks have been filled with media reports about brain fitness programs. The NY Times weighed in on the topic on the front page on December 27 with "As Minds Age, What's Next? Brain Calisthenics?" This article was quickly syndicated across the US and around the world (the International Herald-Tribune) and became the number one-emailed article of the week. I think we can say with some certainty that brain fitness is a topic of interest to millions and millions of people. Several blogs picked up the drum beat, too. The Today show on NBC put their own spin on the topic on Tuesday morning. Happy Neuron was one of the programs showcased in the NY Times and on the Today show.

I think it's great that the media is picking up on the very real interests of so many people, who are really thinking hard and searching high and low for good science on keeping their mental edge as the years go by (another way to say prevention of Alzheimer's and dementia). I admit that I was irritated by two comments: (l) "just do crosswords" because we know from numerous research studies that crosswords may be fun but don't do much for the brain--they're just too one-dimensional; and (2) why turn to software for brain exercise? why not do something free like learn a language or learn to play a new musical instrument? Hey, last time I checked, those two learning adventures were far from free.

Let's look at the real value of sites like Happy Neuron. Most of us would prefer to take a walk in the park every day but some days it's rainy or we don't have time so we hit the treadmill. Some days we don't have time for learning the cello or practicing Chinese either so one convenient thing to do is go online and exercise specific cognitive skills, like memory, concentration, reasoning, visual-spatial and language skills--all keys to learning and everyday living.

I'm extremely glad that awareness is building: brain exercise should be a part of a healthy lifestyle just like good nutrition and physical exercise. All are critical to our overall health and quality of life.

AARP: Working to Keep Our Brains Fit

Since our company, Quixit, Inc., is located in the Bay Area and the AARP convention was in Anaheim, California, we decided that we should showcase our newly relaunched www.HappyNeuron.com there. After all, brain health and fitness should be of interest to AARP members, especially games that are fun to play and promote wellness. We worked hard to get our booth, signage, and handouts ready and rolled into Anaheim ready to share our enthusiasm. After 10 hours a day of standing in front of the huge video monitor we rented for our small booth, with postcards and posters in our hands (like the one above), and our 30-second pitch primed to perfection, three of us met the oncoming hordes of men and women strolling the many exhibitor aisles of the huge convention hall.

"Interested in games? Interested in having a fit brain?" we asked endlessly. Most people said yes (of course) and many zoomed down the aisle directly to us. They were familiar with the challenge and wanted to know what they could do.

A few just walked by. One in particular was memorable. He walked quickly by. "I still work," he said.

"Great," I said, "what do you do?"

"I can't tell you," he said.

"Why?"

"Because if I do, I'll have to kill you."

Hmm.m.m. A bit unexpected at the AARP convention.

The theme was "life@50+." So, how do we feel about our AARP exhibitor experience? We are all energized by the enthusiastic reception we received but our brains are fried, our feet are permanently sore, and I want to burn the shoes I wore. It was fun to talk to so many nice folks from all over the US interested in continuing to learn and keeping their brains fit and healthy. Many people had already researched the "use it or lose it" approach to brain fitness. And they wanted to know what to do about it. What is really beyond crossword puzzles, they asked?

Our booth was located just across the aisle from the Nintendo folks who showcased their "BrainAge" software for the Nintendo DS and their Wii suite of games, including bowling, tennis, baseball, golf, and other sports. It was great to take a break every now and then and hit a few tennis serves. Nice people, too, at the Nintendo booth.

I must admit that I had never considered attending an AARP convention before this one. So I was surprised at its size (22,000+), the range for high-quality offerings (Bill Cosby, Maya Angelou, Geena Davis, Don Rather, Connie Chung, etc. as speakers and lesser known but expert speakers on all kinds of tantalizing topics), the friendliness of the staff, the 60s live music in corners around the convention hall and outside, and the high level of interest in brain fitness. And the really nice AARP members who were there.

According to the AARP literature, the average age of the attendees has fallen from 72 about five years ago to about 60. There goes that Baby Boomer effect again! Next year, it will probably be in the high 50s and falling.

I would definitely go to another one. And by the way, next year's will be in Boston.

Technorati tags: cognition, brain, neuroscience, aging, Baby Boomers, AARP, Happy Neuron, brain health,

Online Brain Exercises

On Tuesday, the Washington Post published an article, "Pumping Neurons," about online brain gyms. We were happy to see that Happy Neuron was one of the sites reviewed and glad to supply all of the pictures of games used in the article. Stacey Weiner, the author, actually went to three different sites and tried them out. She called the broad spectrum of Happy Neuron games a "high-brow Funland" and noted that its workouts were developed by neuroscientists and physicians, who are experts in the field of aging and the prevention of Alzheimer's and dementia. She also noted that the HappyNeuron.com site explains the cognitive skills involved in each game and the real-world applications and connections.

Our team is still working hard on the Happy Neuron site. We want to match the huge amount of scientific research on Alzheimer's prevention with games and exercises that people will actually enjoy playing. We believe that marrying science, achievement, challenge, and fun is the only way that most folks will be motivated to return again and again and again to meet new challenges, be constantly aware of what is involved in keeping our brains and bodies fit, and expand those challenges to everyday activities.

Thanks to Mind Hacks for writing about the article. I commented there on the large number of studies (with many peer-reviewed scientific articles published on them) that contribute to our knowledge about specific activities that can help us keep our brains healthy and fit. Games are high on the list although many other activities can be helpful, too (such as dancing, for example).

Happy Neuron Exercises Your Brain

Our team at QUIXIT, Inc. has been busy with the first phase of our plan--adapting Happy Neuron to the US market. Please check out what we have accomplished so far and look for continued changes and additions in the coming weeks and months. Happy Neuron offers workouts for your brain based on scientific research on how to increase your probabilities of being sharp and fit for life. Top European neuroscientists developed these workouts, which cross train an array of key thinking skills, such as memory, concentration, visual and spatial skills, language, and reasoning. There are currently almost 40 tiered exercises.

We at Quixit are determined to get the word out to everyone, and especially to Boomers, that there are very concrete ways to keep our brains healthy and our minds lively. Many of us have watched our parents "retire" both physically and mentally. And we just don't want to go there--and we don't have to. We now accept that physical exercise is crucial for overall fitness; it's time to embrace regular, consistent workouts for our brains, too. Do I sound passionate about what I'm doing? I really am.

We welcome your thoughts, ideas, and suggestions as we move forward on this journey.

technorati: Boomers, brain, brain exercises, Happy Neuron, business, health and wellness