Saturday, September 23, 2006

Women Play Games to Exercise Their Brains

According to a market research study financed by PopCap, the game developer, most of the people who play casual online games (those are the quick games that are not violent or competitive, for the men in the audience) are mostly educated Boomer women. They found: (l) that women play to de-stress by moving their minds beyond fatigue or chronic tension or pain; and (2) for mental exercise. How could we possibly be surprised by that? We have the most educated, affluent, and stressed generation ever in history constantly looking for ways to keep sharp and manage stress at the same time. And 25 million of them are women, the health care gatekeepers for their families.

The next step is getting our families to follow our lead, as usual.

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